The 2014 finale of I'm a Celebrity... Get Me Out of Here! won the reality TV battle on Sunday evening, overnight data reveals.
Carl 'Foggy' Fogarty's victory jumped by over a million viewers from last week to an average rating of 10.21m (40.7%) at 9pm on ITV, with an added 311,000 (2.0%) on +1.
This is down by over 700k from last year's finale, but it is up from 2012's rating of 9.5m. ITV2's spinoff show entertained 1.38m (11.0%) at 10.30pm.
Earlier, The X Factor rose by around 400k from last Sunday to 8.17m (31.4%) at 8pm (172k/0.7% on +1).
BBC One's Strictly Come Dancing dipped slightly from last week to 9.29m (35.2%) at 7.30pm.
Countryfile appealed to 6.75m (29.4%) at 6.30pm, while Antiques Roadshow brought in 5.52m (21.2%) at 8pm. Michael Palin's Remember Me concluded with 4.07m (15.5%) at 9pm.
BBC Two's coverage of the Snooker UK Championship scored 2.07m (8.0%) on average from 7pm.
On Channel 4, Billion Pound Base interested 1.30m (5.0%) at 8pm (120k/0.5%), followed by the latest Homeland with 1.22m (4.6%) at 9pm (183k/1.0%).
Channel 5's broadcast of Where Eagles Dare was seen by 697k (2.8%).
