The Apprentice saw a dip in the ratings on Wednesday night (June 26) for BBC One, overnight figures show.
Lord Alan Sugar's latest firing - following Jason Leech's departure last week - lost almost 300,000 viewers, falling to 5.85 million (25.0%) at 9pm. However, it was still the most-watched show outside of soaps. The Apprentice: You're Fired! was seen by 2.25m (11.5%) on BBC Two.
Earlier, Rhys Jones's Wildlife Patrol interested 2.06m (10.5%) at 7.30pm, while A Question of Sport quizzed 2.12m (15.5%) at 10.45pm.
BBC Two's dramatic Today at Wimbledon rose to 3.39m (16.2%) at 8.30pm, followed by Horizon with 1.45m (6.2%) at 9pm.
On ITV, All-Star Mr & Mrs held steady from last week with 3.67m (17.9%) at 8pm (183k/0.8% on +1), while Love & Marriage fell to 2.96m (12.7%) at 9pm.
Channel 4's 24 Hours in A&E continued with 1.96m (8.4%) at 9pm (289k/1.7%), followed by the latest Dates with 676k (3.5%) at 10pm. Why Am I Still Single? attracted 494k (4.0%) at 10.30pm.
On Channel 5, NCIS thrilled 1.51m (6.4%) at 9.15pm, followed by the latest Big Brother with 1.20m (6.8%) at 10pm.
BBC Three's coverage of the Confederations Cup game between Brazil and Uruguay scored 1.60m (7.4%) at 7.30pm, while Nicolas Cage movie The Rock achieved 892k (7.0%) at 10pm.
ITV2's The Only Way is Essex brought in 609k (3.4%) at 10pm.
