Coronation Street ratings dropped for its second Friday episode yesterday evening, the latest overnight data indicates.
Ryan Connor's deceit was seen by 7.19m (35.2%) at 7.30pm (+1: 227k/1.1%), but only 6.45m (29.9%) returned an hour later for the rebellious teenager's stunning revelation to mum Michelle at 8.30pm (+1: 311k/1.5%).
With EastEnders not airing due to the BBC's football coverage, some Digital Spy forum users have in the past suggested that ITV should run Corrie for an hour straight in such circumstances instead of sticking to its usual double bill.
Marlon's massive decision in Emmerdale attracted the attention of 5.77m (30.6%) at 7pm, as well as 291k (1.5%) on ITV1 +1.
Meanwhile, Hollyoaks logged 851k (4.9%) at 6.30pm, then E4's first look nabbed 428k (2.3%).
Elsewhere, Neighbours delivered a decent aggregated audience of nearly 1.6m - pulling in 741k (9.2%) at 1.45pm and adding 848k (6.3%) later at 5.30pm on Channel 5.
Home and Away followed Neighbours' evening instalment with 626k (3.9%), after which 431k (2.5%) stayed for 5*'s first look.