Coronation Street topped the soap ratings on Monday evening (May 7) with the launch of its heavily-promoted 'Big Week', overnight figures show.
Coronation Street pulled in 8.7m (33.2%) at 9pm and 363k (1.8%) on +1 as Terry, Tommy and Tina faced trouble with loan shark Rick Neelan.
EastEnders, meanwhile, slipped to 5.56m (21.7%) at 7.30pm against tough competition from the second Britain's Got Talent live show. However, BBC Three's repeat screening had a strong 1.08m (5.3%) at 10pm.
Emmerdale interested 6.58m (29.3%) at 7pm as Declan carried on interfering in Megan's personal life, adding 175k (0.7%) on timeshift.
Hollyoaks managed 838k (4.1%) at 6.30pm on Channel 4 as Doug's confusion continued, while E4's first look had 518k (2.3%) at 7pm.
Over on Channel 5, Neighbours appealed to 662k (5.9%) at 1.20pm and 918k (4.9%) at 5.30pm, while Home and Away mustered 831k (4.1%) at 6pm and a strong 601k (2.9%) for 5*'s first look at 6.30pm.