by dutchman » Sat Aug 28, 2010 7:17 pm
ITV's director of television has suggested that the broadcaster should hold talks with the BBC to agree a scheduling plan for The X Factor and Strictly Come Dancing.The two reality shows will go head-to-head in the schedules on Saturday and Sunday nights once again this Autumn if both sides are unable to reach a broadcast agreement.
Speaking at the Edinburgh TV Festival today, Peter Fincham said: "We are the two [broadcasters] that are investing the most in original content, so I would hope there was a way we can do that. In a way we've done it for years, by some unwritten agreement, in that
Corrie and
EastEnders don't play against each other."
He continued: "We want our programmes to reach the maximum audiences. I'm sure BBC One want the same things. We are the only members of a very small club."
The X Factor continues tonight on ITV1, while
Strictly is expected to return next month.